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What is tea bag

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What is tea bag

Xi Fulin of Taiwan believes that the emergence of bagged tea is not the crystallization of the designer’s hard thinking, but a careless negligence of the tea drinker
in 1908 (1904), Thomas Sullivan, a tea merchant in New York, USA, with the idea of reducing business costs, put a small amount of tea samples into small silk bags and sent them to potential customers for a try. Customers received these strange small bags, but there were no instructions or other things to tell them how to use the small bags and the tea inside, so someone swallowed them and soaked them in a cup of boiling water. For a time, the fragrance of tea overflowed
Sullivan’s customers believe that tea is easy to use in small silk bags. Then orders poured in. Sullivan achieved his goal of selling tea. However, after the delivery, the customer was disappointed again – the tea was still in bulk and there was no convenient small silk bag, which led to complaints and even returns
Sullivan is a smart businessman. He got inspiration from this incident. He soon designed a small thin gauze bag and processed it into a small tea bag. As expected, this small tea bag was very popular with consumers and brought considerable profits to Sullivan
in this way, bag tea was born. Sullivan inadvertently made today’s tea bag industry. However, recent patent data show that hand sewn silk cotton cloth bags have appeared in 1903. No matter what the truth is, making tea in bags has changed people’s tea drinking habits. “The daily mail once quoted Sarah Howe, director of public relations of British tea company Tetley, as saying:” I can’t imagine what life would be like without tea bags. “
since its birth, bagged tea has undergone various changes. In 1930, American William Hermanson obtained the patent right of heat sealed paper tea bag

in the UK, Tetley tea company began mass production of tea bags in 1953 and continuously improved the design of tea bags. In 1964, the material of tea bags was improved to be more detailed, which also made tea bags more popular. Today, there are about 2000 micro holes in each tea bag to fully dissolve the tea into the boiling water

in 1989, Tetley tea company changed the standard square tea bag design and launched round tea bags. A few years later, Tetley tea company introduced tea bags with ropes, and there were 30 different kinds of tea in the tea bags. Since then, pyramid shaped tea bags and nylon tea bags have successively entered the British market


William Gorman, chairman of the British tea Commission, said: “nowadays, with the fast pace of life, people don’t have so much time and don’t want to make tea by themselves.”

the material of tea bags has evolved several times

in 1945, tea bags began to enter the market on a large scale. The advantages of fast, hygienic and convenient bag tea are accepted by consumers and become the main variety of tea consumption. In Britain alone, people drink about 130 million cups of bag tea every day. Since 2000, the total consumption of tea in the world has been 2.84 million tons, of which the total consumption of bagged tea is 540000 tons, accounting for 23.5% of the tea consumption

internationally, the British tea bag market has remained above 85% since 1995; Canada’s tea bag consumption accounted for 96% of the total tea consumption in 1993. Relevant data show that bag tea has been developing rapidly since it was put into the market. Especially after 1985, the growth rate of bag tea consumption is higher than that of the overall consumption of tea. Bagged tea has become the main consumption variety in the tea market in developed countries

“Lipton” is the world’s largest tea brand. In 1890, Scotsman Thomas Lipton founded “Lipton” black tea. In 1898, “Lipton” black tea won the reputation of “king of black tea in the world”. Today, Lipton sells 36 billion tea bags and 70000 tons of tea every year, with an output value of about 23 billion yuan, while the output value of China’s tea industry is 30 billion yuan, equivalent to more than two-thirds of China’s tea output value. In 1992, Lipton entered the Chinese market to promote Lipton black tea. In 1997, Lipton ranked first in the market share of tea bags in China. From the development history of Lipton in the Chinese market, Lipton dominates the Chinese tea bag market, accounting for more than 70% of the Chinese tea bag market share

with the development of tea bag making, there are many improvements and enrichments in the material, shape and types of tea bags

first of all, the material of the small tea bag was improved from silk at the beginning to Tulle cloth woven from silk wool later. Until 1930, there was another leap in the development of tea bags in terms of materials – American William Hermanson obtained the patent right of heat sealed paper tea bags. This design process is still in use today

the shape of tea bags is also constantly improving the design. A survey shows that the shape of tea bags is an important factor to attract consumers. As a result, tea bags on the market have developed from the shape of small bags wrapped at the beginning to rectangle, square and circle. Later, the Germans invented the double chamber tea bag. The bottom of this tea bag is in the shape of “W”, which can be opened after entering the water. The brewing efficiency is higher, which also makes tea making more interesting

however, these paper bags are designed to contain tea powder and cannot contain the original leaves of tea. In 2013, British Lipton company launched the latest triangular three-dimensional design in the shape of tea bags. The pyramid shaped tea bags allow the aroma of tea to dissolve faster and more completely, giving tea the most room to stretch. The three-dimensional triangle bag usually contains original leaves, which makes tea drinkers return to the original. Chinese people pay attention to this. In terms of bag material, the latest and best is made of corn fiber, which is healthier, more environmentally friendly and easy to degrade. This kind of tea bag is the direction of the future, which is called “zongjiaobao”

not only that, there are more and more varieties of tea in the bag. From the initial black tea, green tea, flower tea and other categories, to a variety of teas on the market today: health care tea, sobering tea, Mingmu tea containing traditional Chinese medicine ingredients, weight loss tea and beauty tea that attract women’s attention, and so on, have almost reached the level of “only unexpected, not impossible to buy”

it is no coincidence that the province of convenience is popular

British writer George Orwell said that tea entering Britain in the 17th century was “one of the mainstays of civilization”. However, before the invention of tea bags, tea drinkers had to filter all the tea leaves in the cup before drinking, and filtering tea is a very cumbersome process

in 1953, taiteli tea company started mass production of bagged tea precisely because it was optimistic about the market prospect of bagged tea. They believe that tea bags are easy to operate and can make tea fully contact with boiling water, so as to brew fragrant hot tea

of course, it is not easy to persuade Britons to drink bagged tea instead of bulk tea. It is said that when the company first introduced tea bags to the UK, the advertising words designed for it were quite concise. It just said, “make a good cup of tea and use tea bags. It’s easy and fast. It only costs a penny.”

statistics show that British people drink 130 million cups of tea bags every day. Some media even reported: “40% of the liquid consumed by British people every day is tea, and most of them use bags to make tea.”

compared with other forms of tea drinking, bag tea has unique advantages. The most obvious thing is to save time and effort, which brings time-saving. You know, the importance of time and efficiency to modern people is no longer comparable to the past. Tea bags ar
e easy to carry and can be brewed at any time. There is no need to carry large tea cans with you. In terms of convenience, when you want to drink tea, but you don’t want to go through the cumbersome brewing procedures in the traditional way, bag tea is undoubtedly the best choice. For example, when making milk tea, if you grab a handful of tea and throw it into the container, filter it before drinking, and clean the filtering tools. Such trouble is inevitable. But using tea bags doesn’t have to be so troublesome. When a tea bag is put in, there will be no tea residue in the container when it comes out. In addition, the weight of tea in the tea bag is certain, and the water injection volume is also indicated

in fact, bag tea has another advantage that cannot be achieved by traditional tea making methods, that is, the nutrition of tea is released more completely after grinding. According to the dissolution of vitamins and amino acids contained in tea, 80% of bagged tea was leached at the first brewing; The leaching rate reached more than 95% during the second brewing; The same is true of other effective components contained in tea, such as tea polyphenols and caffeine

if we say that the accidental discovery of bagged tea is only due to an oversight, the popularity of bagged tea is not accidental, but deliberately designed. Creativity is accidental, while design is inevitable. Now the pace of life is faster and faster, and people are more and more busy. Therefore, people need a simple lifestyle more often. The simple tea drinking method of making tea in bags just meets the needs of people to save time and trouble. Simplifying complex affairs – one step in place is what people need most today. The design of tea bags omits the complex process of traditional tea drinking methods in a standardized and simple way, but retains the effect of tea drinking. The new tea drinking method formed by tea bags facilitates people’s modern life

Why do Chinese people not recognize bagged tea

bagged tea in China is mainly packaged in square bags, mainly tea powder. Chinese people’s cognition of tea is still inclined to prototype tea, and they have a low-end understanding of tea powder. Therefore, although bagged tea was born at the beginning of last century, it has not attracted the attention of China’s industry, and is even considered to be a non mainstream role in tea products

in China, tea sales are still dominated by loose tea. Chinese tea has long been in an embarrassing situation with varieties and no brands. Longjing, Pu’er, Tieguanyin, Dahongpao, Taiping Houkui, Xinyang Maojian, Lu’an melon slices, jasmine tea, etc. are all varieties of tea. Although there are some regional time-honored tea shops, they are not well-known locally. It is unclear which one is a real high-quality tea. The UK, which does not produce tea, has a world-famous tea brand – Lipton. Brand is synonymous with standard and quality. Bagged tea is suitable for brand operation. Large and medium-sized cities, economically developed cities and cities with fast pace of work and life have a high growth in the market demand for bagged tea. With the integrated development of design services and tea industry, we will strengthen the construction of Chinese tea brands and create strong brands, which will open a broader overseas market for Chinese tea

at present, the global annual consumption of bagged tea has accounted for 23.5% of the total consumption of tea, but China’s current consumption of bagged tea only accounts for about 3% of the total consumption of tea. The future development space of domestic bagged tea is very huge. Michelle Benston, chairman of the international tea Commission, once said that tea, as a health drink, is being accepted by more and more people in the world. Over the past 20 years, global tea production and consumption have increased by 50%. As the world’s largest tea producer and consumer, China has great advantages in developing tea industry. When the development of tea bag industry is surging, we urgently need to change

the world

when making tea bags

encounter creative design

modern life, many products are inextricably linked to creative design. When tea bags meet creative design

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