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Activity theme of beauty salon in September 2015

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I. The purpose should be clear:

1. Take advantage of this year’s rare Mid Autumn Festival National Day holiday to do preferential activities to attract more new people to come to the beauty salon to experience beauty projects, so as to expand the customer base and improve the overall turnover of the store

2. At the same time, through a series of promotional activities, properly guide customers to consume high value-added projects or multi projects, and improve customer unit price and profit

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3. Let customers have a good impression and improve the brand image

II. Classification of target customers:

classify the existing customer resources of the beauty salon according to requirements, which can be classified according to consumption habits, consumption ability, income, etc; Secondly, select key customers according to classification; Then, targeted analysis is conducted for the screened customers. A special person is responsible for one or several fixed customers, and a one-to-one responsibility system is implemented for customers with high consumption expectations

at the same time, it should be noted that the operation of beauty salons is a long-term and continuous operation. Don’t hurt customers because of temporary interests, then the gains outweigh the losses. Another point is not to try your best for a moment. For customers, we should deeply tap their consumption potential in batches. The number of people in a single promotion is within the controllable range of 20-30, and more will be out of control

Third, the discount should be pleasantly surprised:

before the activity, leaflets will be sent for publicity. One of the first to wake up is that the first ten people who send a single shop to send a project free experience or send some small gifts, can be a facial mask or a trial dress. Surprise 2: the top 10 every day will get a VIP card, enjoy member services for life, and send a set of beauty and skin care products plus a box of moon cakes. You can also give priority to the experience of new projects

beauty salons are beauty service places that provide people with beauty care, skin health care, spa and other contents. From the 1990s, it has experienced three stages: guiding beauty salon, maintenance beauty salon and repair beauty salon, and has developed to the conditioning beauty stage. Generally, there are women’s clubs and spas

grooming:

1. Employees should pay attention to grooming

2. Employees must wear work clothes, work number plates and uniformly specified hairpins at work. Tooling must be kept clean and tidy

3. Employees must wear light make-up before going to work, and maintain a professional image of natural face, smiling, generous and decent, dignified and confident during the shift

4. Employees shall not wear hand ornaments (such as bracelets, bracelets, rings, etc.) at work. No long nails should be allowed. Nail polish is not allowed. When serving customers, they must wear clean masks

5. Employees are not allowed to snuggle up to the wall or counter at work, and are not allowed to pick teeth, pull out ears, yawn or shout in front of customers

the full moon is beautiful and dare to compete with the moon

activity time:

September 20, 2015 – September 29, 2015

purpose of the activity:

1 Use the special atmosphere of holidays to increase customers’ purchase desire, so as to improve the profits of beauty salons

2. The best feedback to regular customers

3. Attract more customers to visit

4. “Family reunion” anyone who goes to the store during the activity can get a small gift

publicity method:

1 It can be sent to regular customers in the form of SMS to inform them of the specific contents of the Mid Autumn Festival Promotion Plan of the beauty salon

2. Update the Mid Autumn Festival program information of beauty salons on the Internet in time

3. Through the update of the circle of friends, let new customers know the Mid Autumn Festival plan of the beauty salon

4. Expand more new customers by sending leaflets

activity preparation:

1 It is necessary to arrange the shift of employees in advance to avoid being too busy at that time

2. Pay attention to the purchase of gifts. Too much waste and too little will make customers feel stingy

3. Pay attention to the training of early-stage personnel, and do not rush when you are busy

the Mid Autumn Festival is coming soon. It’s good to do warm-up activities for the national day of the Mid Autumn Festival! Think of some new games and make some real concessions. Of course, we have to do some homework to do the Mid Autumn Festival
first, the purpose should be clear

1. Take advantage of this year’s rare Mid Autumn Festival National Day holiday to do preferential activities to attract more newcomers to the beauty salon to experience beauty projects, so as to expand the customer base and improve the overall turnover of the store

2. At the same time, through a series of promotional activities, properly guide customers to consume high value-added projects or multi projects, and improve customer unit price and profit

3. Let customers have a good impression and improve the brand image

II. Classify target customers

classify the existing customer resources of the beauty salon according to requirements, which can be classified according to consumption habits, consumption ability, income, etc; Secondly, select key customers according to classification; Then, targeted analysis is conducted for the screened customers. A special person is responsible for one or several fixed customers, and a one-to-one responsibility system is implemented for customers with high consumption expectations. At the same time, it should be noted that the operation of beauty salons is a long-term and continuous operation. Don’t hurt customers because of temporary interests, then the gains outweigh the losses. Another point is not to try your best for a moment. For customers, we should deeply tap their consumption potential in batches. The number of people in a single promotion is within the controllable range of 20-30, and more will be out of control

Third, the discount should be pleasantly surprised

before the activity, leaflets will be sent for publicity. One of the first to wake up is that the first ten people who send a single shop to send a project free experience or send some small gifts, can be a facial mask or a trial dress. Surprise 2: the top 10 every day will get a VIP card, enjoy member services for life, and send a set of beauty and skin care products plus a box of moon cakes. You can also give priority to the experience of new projects
the above articles are excerpted from desfield’s official website. Please indicate if you reprint them

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